mm Group Sales & Marketing

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News

150 years of the DRK


In 2013, the German Red Cross (DRK) celebrated the 150th anniversary of its foundation. To mark the occasion, Roth & Lorenz, a well-known brand communications agency, commissioned us to set up and run a DRK truck tour.
The aim of this tour of Germany, with 55 stops in various locations, is to inspire people to get involved with social issues. For this reason, we created a generous space for interactive activities in the trailer’s interior. Visitors can use any of the ten iPad stations to take a “volunteer test”, to see what kind of volunteer they would be. A number of information boxes covering different topics are situated outside.
Visit the DRK’s website to see the tour route.


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