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News

“The Champions Trophy and You”: To Dubai with Hermes

“Go get the Champions Trophy!” was the call from logistics service provider Hermes, Official Premium Partner of the German Bundesliga to football fans in Germany and the entire world, to bring the trophy, which weighs around eleven kilograms, home. They were joined in the competition by some German expats” in Dubai, who regularly meet at the “Bundesliga Regulars Table”. You can imagine how happy they were to hear of the win, which meant they would have their own personal event with the Champions Trophy.

Working together with MHM GmbH, it was now our task to bring the precious cargo to the United Arab Emirates.

Here we had a few things to keep in mind, as the initial organisation and the technical issues involving customs processing were far from “standard”. To ensure that everything went smoothly, even on site, we sent two of our employees to the Persian Gulf, and tasked to keep a constant eye on the precious item.

They arrived to a tremendous welcome, and yesterday, as part of the campaign, we held a photo-shoot with the proud winners who appeared in the original shirts of German professional clubs. The “Champions Trophy” was photographed against the background of the Emirates’ magnificent attractions such as the Burj Khalifa, the Burj Al Arab, the Skyline, and the stunning city beach. And, of course, the German Consulate also took its place as a backdrop to the photo-shoot. In the evening, there was a general “public viewing” of the Bundesliga Borussia Dortmund versus Eintracht Frankfurt game. As part of this event, every guest had a chance to take a personal souvenir photo with the Champions Trophy that was printed out there and then.

At the end, after two very exciting days, the Champions Trophy and our employees set off on the journey home.


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