mm Group Sales & Marketing

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News

Driving Pepsi Can for Tasting-Challenge


Drivers on Germany’s Autobahn were astonished when an XXL Pepsi Can suddenly appeared in their rear mirror!

In cooperation with the Berlin agency „42 Promotion“ we have been asked to plan a tasting challenge for Pepsi. However, the promotion was not foreseen to take place in an usual promotion booth but in an oversize Pepsi Can! Basing on several construction drawings the Can with a length of 6,40 m and a diameter of 2,50 h has been build in our workshop. In order to organize the transfer of the can, we have constructed a chassis from which the Pepsi Can can be lifted hydraulically by remote control on her own feet to be settled down for an barrier-free access. Placed on this chassis the Can started its journey through Germany. In several cities the interested audience has been contacted to dare the Tasting Challenge – and many of them have been more than surprised by the result!

Also the construction and finalization of the Tasting-Stations for the blind-tasting including a turning tablet has been in our responsability. On the whole, a totally convincing promotion with an absolute fantastic eye-catcher!

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