mm Group Sales & Marketing

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News

HOFFEXPRESS: Mobile fan shop on tour


German premier league football club TSG Hoffenheim had a special request for its club merchandise: a fan merchandise vehicle that could be used anywhere, and which you could drive with a German Class B driving license. This request inspired a true “highlight on wheels” with a myriad of possibilities: the HOFFEXPRESS.

To achieve this, we used our highly innovative, in-house vehicle development, the “mm Lite” – our answer to the old, familiar mini-trailer. In its role as the “HOFFEXPRESS”, the 3.5 ton vehicle trailer in mm-XXL format brings a completely new vehicle design to the street.

This XXL trailer is a real benefit to the club: the Mobile Fan Shop is completely flexible, exceptionally manoeuvrable and is ready for use at every event. The HOFFEXPRESS is a real crowd-puller, no matter where it appears, at regional events, at schools, or at the stadium for home games. And that’s the aim: TSG also wants to use this exclusive club vehicle to attract new fans.

But the mm Lite is much more than a simple advertising tool. Our latest in-house creation not only offers an incredibly spacious 25 square meters of usable area in its slimline ten meters overall length, but also features a platform with stairway access. Its advantage over the classic mini-trailer: it can be moved by any vehicle permitted to tow 3.5 tons. Depending on the configuration, it can still handle exceptional loads.

Since March 2014, the HOFFEXPRESS: has been touring through the Kraichgau region in Germany. We wish TSG Hoffenheim every success with its new mobile fan shop, and thank the club for its helpful participation in such an interesting project!


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