mm Group Sales & Marketing

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News

Mobile Olympic Showroom, Sochi 2014

Working together with Düsseldorf-based design agency Reich und Wamser, we have designed three vehicles to market the 2014 Winter Olympics in Sochi.

Features of the extendible showroom include five iPad stations. Visitors can also take a virtual stroll using a touchscreen media panel through the streets and sports facilities that will be created for the Olympic city. These futuristic vehicles are equipped with a toilet and a modern kitchenette with an automated coffee machine, while the integrated driver’s cab also serves as a space for private meetings.

Thanks to an independent power supply the vehicles can be used anywhere. Two of the vehicles developed by us are touring in Russia and one in Central and Western Europe, with the aim of marketing property in the Olympic village. They thus give future inhabitants of Sochi the opportunity to familiarise themselves with the emerging resort.


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