mm Group Sales & Marketing

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News

Roadshow for the Market Launch of the New BMW xDrive

We have been commissioned by brandroom GmbH (Munich) to develop and construct a modular container system for their customer, BMW. Its flexibility, multitude of functions and sophisticated streamline design make this system stand out from all the rest:
interchangeable walls, made of different materials, double floors and ceilings, and an integrated levelling system to ensure perfect alignment on even the roughest ground, are only some of the features that underpin this innovative system’s claim to fame. Hidden, yet interlinked, connection points for water, electricity, gas and an internal roof drainage system are all part of the fixtures and fittings.
Positioned on the specially strengthened roof, a BMW off-road vehicle has a commanding view of its surroundings. During the winter months, the container unit visits ski resorts and appears at a multitude of different events. Visitors can enjoy the warmth of the heated lounge while they wait for their personal test drive.


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