mm Group Sales & Marketing

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News

Yamaha promotion tour

A specially customised “mm Lite”, which boasts a cool, sporty look to match the customer made its way to the starting line in May 2015. The 3.5-tonne, multi-functional trailer produced in Dortmund was ordered by Yamaha Motor Deutschland GmbH so that the company could take a promotional tour throughout Germany over the next three years.
The destinations for the trip include racing events in Germany. With the slogan “The dark side of Japan”, motorbike fans have the opportunity to test the current bikes from Yamaha.
A promotional and consulting floor of over 35 square metres is available for use. This includes the vehicle interior and the built-in stage on the mm Lite.
The incredibly versatile “mm Lite” is ideal for more than presentations. Yamaha also uses the rolling exhibition room to transport its new motorsport and marine engine products. This allows the vehicles to be loaded/unloaded through the six-metre wide stage door or the large rear opening and to be displayed in front of the show trailer.


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