In January and February 2015, Barmenia Versicherung introduced its new e-commerce insurance policies during a roadshow across Germany. With the slogan “More features”, training participants learned the most important information about the new product in our double slide-out show vehicle.
An additional promotional passenger car trailer escorted the 30-tonne Barmenia articulated lorry on its trip through 18 cities. The trailer provided the basis for certifying training participants and presenting information to passers-by. Both vehicles were branded with a look to match the occasion: a blue-white Barmenia design.
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