Roth & Lorenz GmbH commissioned us to develop an entirely new, mobile room concept for Procter & Gamble’s Braun brand. Two car trailers were put together to create 50 square meters of showroom space. LED technology was then used to give this flexible solution the appearance of a sparkling, super-sized ice cube. As twilight falls, this special design and eye-catching construction really took centre stage.
The interior of this giant-sized ice cube was where the company showcased its new product ranges and other innovations. Thanks to the on-board water system, visitors were able to try out the very latest men’s shaver for themselves. This innovative device is equipped with a cooling pad and uses active cooling technology. A thermal imaging camera then showed the results, as they happened.
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