Since August we have been on our “mm Vertical” tour of Europe that will last several months. The “Dräger Safety Roadshow” will go to important end customers and dealers of the Lübeck company in Sweden, the Netherlands, UK, Spain, Portugal, Italy and Denmark.
A special container we developed are used, the “mm Vertical”. One of the highlights of the spectacular models sealed in the company’s CI: thanks to automatically extending hydraulic props there are two levels and areas, where respiratory equipment, alcohol and drug detection devices and products from the Dräger Services and “Gas Detection” can be presented, among other things.
Dräger Tour team have around 40 square meters of space at their disposal in the lower show room. The product experience is optimised by special walls and exhibition furniture that has been developed for Dräger’s requirements.
The upper area, approximately 30 square meters, serves as a training room for up to 25 people.
For the tour, which is scheduled to continue into 2019, we have put together a “complete package” ranging from the whole concept for the container and interior design, the route and the roadshow management to create a tour video.
The plans for 2017 are already in full swing. The tour is expected to stop next year in Israel, Greece, Hungary, Bulgaria, Croatia, Serbia, Romania, Slovenia, Slovakia, Czech Republic, Poland, Scandinavia, Belgium, the Netherlands, the UK and the Middle East.
© 2016 by mm Group Sales & Marketing