In June, our subsidiary Marchi Mobile was invited to the “FT Business of Luxury Summit” held in Monaco this year. As an expert in this area, we were in charge of organising and transporting the mobile showroom design that Marchi Mobile presented on-site to approximately 400 managers, experts and decision-makers. They gathered in Monaco to discuss the future of the luxury business, new retail shop designs and the challenges and opportunities posed by online technologies. Top speakers from around the world shared their experiences and opinions on topics such as “customer interaction in the luxury segment” on site.
At the event, Marchi Mobile presented “eleMMent Visions”, a mobile showroom design that bridges the gap between online and brick-and-mortar retail shops thanks to its mobility.
On site, Mario Marchi introduced visitors to the world of mobile VIP shopping and reported on his experiences with pop‐up shops on wheels. We placed the eleMMent vehicle on the helipad right next to the event facilities to make our presentation as effective as possible.
We took care of all trip arrangements, personnel and logistics for the event, and were also in charge of the perfectly tuned exhibit design in the vehicle. This allowed us to successfully demonstrate the range of options offered by Marchi Mobile vehicles to the audience of experts and professionals.
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