Another mm Lite has left our factory and attracted plenty of attention on its first outing. This time our best-seller was optimised for the manufacturer ESYLUX, who promptly used it at the Light + Building international trade fair in Frankfurt.
“Our successful mm Lite with its stylish black ESYLUX design worked perfectly right from the beginning and was a real eye-catcher at the fair”, said Andy Wergen, contact person for ESYLUX. The ten-metre-long trailer stood between exhibition halls on the Agora open-air site in Frankfurt informing visitors about the company’s products in an attention-grabbing manner. The company focuses on smart, energy-efficient lighting and building automation. The site in “Mainhatten”, unusual for a trade fair, worked very much to the advantage of our own development in the 3.5 tonne range: unlike a conventional exhibition stand, it can be positioned flexibly and is not tied to a particular location.
The trailer is also independent of virtually all infrastructure, effectively requiring nothing more than a mains connection. From its “rolling stand” in Frankfurt, ESYLUX was truly able to bring its various sensors and lighting solutions to life. For instance, using special lighting and sensor systems, it simulated the whole daylight sequence – from sunrise to sunset – inside the trailer. What’s more, by virtue of flexible ‘product boards’, exhibited items can be easily changed by the ESYLUX trade fair team for other occasions.
Further highlights include: two built-in air conditioning units, an inviting conservatory area in front of the trailer and, inside, around 400 metres of laid cables!
© 2016 by mm Group Sales & Marketing