As one of the world’s leading food companies, Nestlé attaches great importance to the highest quality. This also applies to the choice of service providers that are allowed to play an active role in the company. And so they chose us when they were planning to hold a road show between May and July 2012 through Switzerland to promote their premium brand “Mövenpick Ice Cream”. Our “API” vehicle was used for this; its prism separators visible from all sides is particularly effective for attracting attention.
Over the course of the tour throughout Switzerland, some 90,000 ice cream tub samples were distributed to visitors who were also able to obtain information at three iPad stations about the “Mövenpick fine ice cream creations” on offer.
The new website www.secretsdegourmets.ch was also a topic of discussion. One the online platform, ice cream connoisseurs can access information on “Mövenpick Ice Cream” culture from the videos, recipes and tips, as well as a range of accessories.
Every visitor additionally had an opportunity to create “ice cream desserts” of their very own, just like a “maître glacier”.
But anyone who was just looking to linger for a while to fully devote themselves entirely to indulgence was able to do so in a lounge arranged especially for the purpose.
© 2016 by mm Group Sales & Marketing