Scottish “Standard Life” is one of the biggest insurance companies worldwide with some six million customers and some 237 billion euros in managed assets. The German branch of Standard Life based in Frankfurt am Main placed its trust in a B2B road show as a medium of communicating the introduction of their new product “Maxxellence Invest”.
We felt and still feel particularly honoured that we and our vehicles were chosen as partners when it came to implementation. An “SST” trailer was used in combination with the futuristic and energy-saving “MMpro” tractor unit. This eye-catching vehicle supported the Standard Life team in presenting their product and the company itself in a way that left a lasting and persuasive impression.
Brokers were familiarised with “Maxxellence Invest” at 23 stops in Germany and Austria between April and May 2012. The talks were supported by interactive use of the iPad stations installed especially for the purpose and a promotional film that could be viewed on a flat screen integrated into the vehicle. Some 1,000 Standard Life partners made use of this offer. In addition, innumerable end consumers were made aware of Standard Life and Maxxellence Invest at stops at prominent places such as Augustusplatz in Leipzig and Karmeliterplatz in Graz.
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