Right on time for the international cinema début of the Transformers film “Dark of the Moon” and in collaboration with the Turkish telecoms children’s portal, “TT Çocuk”, the company Hasbro embarked on a roadshow. The destinations? The most popular shopping centres in Istanbul. Our “First Class Promotion Truck” (F.C.T.) made a suitable transformation into two of the film’s most popular characters, Optimus Prime and Bumblebee.
The trucks thus offered a variety of activities during June and July to the target group, the under-fifteens. Thousands of visitors won prizes in competitions and headed home with souvenir photos and give-aways related to the film.
The tour included the following stops: Tour launch 4-5 June 2011: Cevahir shopping centre / 06-12 June: Capitol shopping centre / 17-18 June: Nautilus / 19 June: Caddebostan Promenade / 24-26 June: Carrefour Içerenköy / 29 June – 02 July: Kanyon shopping centre / 03 July: Beylikdüzü Migros
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