We’ve worked closely with the “Orange” agency to design and build a parade vehicle for Ingosstrakh, one of the main sponsors of the Olympic Games. The truck started its tour through Russia at exactly the same time as the Olympic torch. It accompanied the Olympic flame every step of the way – a total of 65,000 kilometres.
Scrolling text in the cab greeted the parade guests in their country’s language. An integrated 12,000 Watt loudspeaker ensured that this longest torch relay of all time could be heard from far and wide. LED strips, controlled via an iPad, lit up in every colour imaginable. The tablet also made it possible to program a multitude of running sequences, spontaneously.
© 2016 by mm Group Sales & Marketing