Zalon on Tour (by Zalando)
Together with the agency Bold Communication from Berlin we executed the Roadshow “Zalon on Tour 2018.” For the first time the online style consultancy Zalon by Zalando goes offline with a trailer and reaches the customer directly and on a personal level. A specially converted mm lite trailer is touring for Zalon through Germany and Switzerland. The eye-catching branding and stylish interior will inspire and excite visitors in Hamburg, Dusseldorf, Munich, Zurich and Bern.The rolling style consultation enables customers to experience the service live and also meet the styling experts up close and personal. “We look forward to showing our customers that we understand our service as a source of fashion inspiration, and that there is an emphasis on the exchange between the stylist and the customer. We enable you to get to know selected stylists in person. This time, we are offering thematic highlights such as stylists and collections especially for the male target group, “says Ivo Scherkamp, Managing Director of Zalon.
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